(Health-NewsWire.Net, September 30, 2015 ) Miami, California -- Therapeutic Cushion Company, King Comfort, announced today that their leading product 'The Posture Royale' is now available on Amazon. 'The Posture Royale' is an innovative lumbar support cushion that has been developed for people who need extra lower back support to alleviate and prevent pain and discomfort by improving posture. The product is made from memory foam that molds to the users shape to provide support to the lower lumbar region.
The Australian Company has recently expanded their business into the US market and is launching the product exclusively on Amazon during the trial launch period.
Founder and CEO of King Comfort, Victoria Skik said "Amazon is the global e-tailing powerhouse and we are delighted to be selling 'The Posture Royale' exclusively through Amazon during the launch phase. Leveraging the sheer scale of the Amazon marketplace and their distribution and fulfillment capabilities will enable King Comfort to reach more American consumers with our innovative products".
Back pain continues to take its toll on Americans with Experts estimating that as many as 80% of the population will experience a back problem at some time in their lives*. The economy is also taking a hit with experts citing back pain as being one of the most common reasons for missing work (American Chiropractic Association). Whilst there are a wide range of factors that can cause lower back pain, experts agree that maintaining good posture is important in preventing back pain, particularly for those people that sit for extended periods, or in chairs without the proper lumbar support.
The product is available to order now.
*SOURCE: Vallfors B. Acute, Subacute and Chronic Low Back Pain: Clinical Symptoms, Absenteeism and Working Environment. Scan J Rehab Med Suppl 1985.
About King Comfort
King Comfort is a wholly Australian Owned Company specializing in therapeutic cushions designed to improve the way people sit, alleviating pain and discomfort. King Comfort believes that improved posture can have a significant impact on overall health and well-being and are on a mission to provide products and information to help people to improve their back health.