(Health-NewsWire.Net, November 02, 2016 ) Overview of the health and wellness food market
Technavios research analyst predicts the global health and wellness food market to grow steadily at a CAGR of 6% during the forecast period. The growing health awareness among consumers globally is the primary growth driver for this market. Health and wellness food products and drinks are known to help cure and prevent gastrointestinal illnesses such as irritable bowel syndrome, inflammatory bowel disease, food allergies, maintaining blood glucose level, and diarrhea. They are also used in functional foods such as dairy products to aid digestion, reduce cholesterol levels, enhance brain function, and increase immunity.
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The product innovations in this market are expected to boost the market growth during the forecast period. Vendors are constantly innovating in packaging, formulations, and are even inventing new ways to increase consumption of their products. For instance, Nestle has launched a "Portion Guidance" programme making healthier choices easier for the consumers. Under this program, the company engages consumers with on-pack messaging, highlighting the quality of ingredients used, and giving clear visual instructions to users for brands such as Nido.
Product segmentation and analysis of the health and wellness food market
Food intolerance Organic food Better for you (BFY) Functional food Naturally healthy food The naturally healthy food segment dominated the market during 2014, with a market share of 39%. An ageing population, high obesity rates, and a raised awareness of unhealthy food are the main factors fueling the demand for the naturally healthy food among the consumers.
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Table of Contents
PART 01: Executive summary PART 02: Scope of the report Top-vendor offerings PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market landscape Market overview Market size and forecast Five forces analysis PART 06: Market segmentation by product type Overview of global health and wellness market by product type PART 07: Market segmentation by distribution channel PART 08: Geographical segmentation Health and wellness food market in Americas Health and wellness food market in Europe Health and wellness food market in APAC Health and wellness food market in MEA PART 09: Market drivers PART 10: Impact of drivers PART 11: Market challenges PART 12: Impact of drivers and challenges
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