(Health-NewsWire.Net, April 04, 2018 ) Publisher’s market research report predicts that the sex toys market in Japan will grow at a CAGR of nearly 8% during the forecast period. Rising product innovation is one of the primary drivers for market growth. Major innovations have taken place in the sex toys market in Japan where vendors are largely concentrating on developing sex toys for consumers with any sexual preference. The vendors and companies prioritize emphases on quality, design, style, and functionality with increasing spending on modern revolutionary product technologies and designs. Moreover, numerous prototypes of sex toys that utilize Bluetooth and other wireless technologies to control products such as vibrators using smartphones wirelessly are introduced by vendors. Therefore, the rise in product innovations has led consumers to buy sex toys at various price ranges with varied technologies and functions leading to customer satisfaction.
One of the latest trends that will gain traction in the sex toys market in Japan is changes in product design and marketing. Developments in design, packaging, and marketing have led to significant improvements in the sex toys market. Vendors are slowly moving towards designing sex toys that look stylish, sleek, and shaped appropriately to lessen the discomfort for the users. Moreover, the prominence of product packaging has changed from pleasure to wellness. Therefore, new design and marketing initiatives are foreseen to drive the introduction of fashionable and stylish products, mainly from local vendors in the Japanese market.
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Competitive landscape and key vendors
The sex toys market in Japan consists of numerous vendors offering products in this category. The market players compete based on price, quality, innovation, features, service, reputation, distribution, and promotion. To succeed in the market, it is imperative for the vendors to understand the necessities of the targeted customers based on price, range, and risqué nature of the products offered. Moreover, the products are offered across different price ranges and apply to premium segment and the low-end segment.
Key vendors in the market are:
California Exotic Novelties
TENGA
FUN FACTORY
Other prominent vendors are Kanojo Toys (e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS), and TOMAX USA.
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Segmentation by distribution channel and analysis of the sex toys market in Japan
Online stores
Retail outlets and specialty stores
During 2016, online stores dominated the distribution channel segment in the sex toys market in Japan and is expected to continue its dominance over the next four years. The benefit of privacy and features like discussions on product features and performance through chats and forums drive the sales through this channel.
Segmentation by product type and analysis of the sex toys market in Japan
Dildos
Vibrators
Cock rings
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Five forces analysis
PART 07: Market segmentation
PART 08: Decision framework
PART 09: Drivers and challenges
PART 10: Market trends
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